Forbes Magazine and their new list of the Most Valuable Sports Brands and Events... Whatever...
Once again, Forbes magazine made yet another list that nobody seems to give a shit about.
Well, I don't but I'm going to give it to ya'll anyway. Yep, Forbes magazine, the very publication that just keeps on giving us lists like ''the top 10 richest celebrities in the world,'' or ''the top 10 richest gay men who have a crush on Rex Grossman,'' (okay I made that last one up...) has another one.
THIS TIME, it's Forbes magazine's list of the top 10 sporting brands and events in the proud US of A. Of course, you just know that the Super Bowl will STILL top that but hey, here goes.
Super Bowl is still champ. The Super Bowl is worth $379 million, which explains why the National Football League (NFL) is the media giant it is today. Hell, consumer brands like Pepsi and Sprint Nextel pay a lot of money just to have a spot at a Super Bowl broadcast. Advertisements on a Super Bowl, more often than not, appear only DURING a Super Bowl. Some even are made only for the Super Bowl. That's how big it is.
Next in this Forbes magazine list is the Summer Olympics. In terms of total revenue, next summer's Olympics will rake in more than any other sporting event, $3 billion. The Beijing Games will leverage their global audience with $1.7 billion from broadcasters, a record for the Olympics. But because the Olympics cover 17 days, its brand value is $203 million less than the Super Bowl.
Third is the FIFA World Cup for reasons beyond me. So I guess we'll move on from here mmmkay?
Fourth is the Daytona 500. Yep, the redneck art of NASCAR racing made it folks. Once considered almost exclusively a sport of the U.S. South, stock car racing has become the second most popular sport in the country. Worth $91 million, NASCAR's Daytona 500 is Forbes magazine's fourth most valuable brand. Last year's race took home $47 million from broadcaster Fox, which is owned by News Corp.
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