World Series of Poker brand headed to the United Kingdom

With the 2008 WSOP upon us, people are already planning to take the WSOP brand to Europe.

Harrah Entertainment Inc. Chief Executive, Gary Loveman, says he's looking at taking the World Series of Poker and making it the premiere online poker brand of the United Kingdom and continental Europe.

''If you take a look at the legal landscape in continental Europe and the United Kingdom, there are countries where it's demonstrably legal and there's absolutely no encumbrance,'' Gary Loveman said.

''Those are areas that are very attractive to us.''

Loveman was at the Global Gaming Expo when he made the announcement. The Global Gaming Expo is the largest trade show of the year for the North American casino industry.

The 2008 World Series of Poker tournament spokesman, Gary Thompson, says Harrah's is in the process of studying the market and legal conditions for this venture before deciding to give it the green light, if you will.

Thompson says the WSOP won't enter the online poker market ''where there are any gray areas.''

Harrah's bought the rights to the World Series of Poker in 2004, and it is the game's pinnacle event of the year. But attendance this year was hurt because many online poker sites didn't give out prize packages to U.S. residents awarding them seats in the main event that cost $10,000 each.

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2008 World Series of Poker No-Limit Texas Hold'Em Poker